My first contact with this idea was a Toyota Aygo 1.0 hire car that kept suggesting I should change up a gear when climbing a hill in third.
It's obviously nonsense in my opinion.
My sister on the other hand is a convert to this philosophy.
I've given up trying to reason with her and grit my teeth as she tries to drag her Hyundai i10 up a hill in fifth gear on full throttle, holding up HGVs.
I like the cycling analogy, I've used it before. It's much better to choose a low gear and keep spinning.
OK it's different on the level, or with a 3 litre diesel or something where you can rely on low end torque.
But we're not all built like 3 litre diesels.