I had my first close up look at the fiat 600 today, and I have to say I am severely underwhelmed.
I parked next to it in my wife’s mini and for a car that had been heavily criticised for being “small” and with fiats response to that being “well yeah it’s a small car” a replacement for the Punto is how they’re marketing, it takes up the same footprint as my wife’s much more spacious countryman. The wheel base looks to be about the same and it is possibly not as wide but it’s not the width that motoring journalists have complained about but the lack of rear leg room and boot space.
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The next thing to consider is the styling, our mini is a late 2017 model which is begining to look a little out of date compared to newer countryman’s and the glut of EVs covered in LED lights etc. the 600 just looks a bit plain, a bit dull, next to our mini you’d be forgiven for thinking they are similarly aged cars the overall feel of the styling is very similar.
Finally and not shown in the pictures obviously but taking a look through the window it all seemed a little cheap, I get fiat has a history of making cheap cars and we have come to expect cheap interiors but this is not a cheap car.
Overall it has left me thinking that this could be a repeat of what happened with the Fiat 500L a car that was supposed to fit neatly into that b/c segment car space, along side the golf, focus, Astra, type vehicle.
The 500L was supposed to replace the Punto but failed massively to connect with the target demographic which was mothers of Young families moving up from the 500 now they have children, it ended up being more popular with older people due to the easy access and high sitting position and so the younger customers were turned off.
I can see the same happening with the 600 now I have looked at it, in person there is nothing that sticks out as particularly fun or funky, nothing really catches the imagination, this particular car had all the signs of being driven by someone much older and potentially with disabilities as it had a steering knob and some other things not suggestive of a younger driver.
Literally as I took this picture a Jeep Avenger drove past which was yellow, and is based on the same platform for similar money, yet the looks and appeal of the Avenger was head and shoulders above the 600. It looked modern, stood out in a bold colour with some really nice wheels.
This had not given me any confidence that fiat have found their niche I really don’t think this car gives a very positive outlook for Fiat’s future. Don’t get me wrong I am not saying It’s a bad car or that there is anything obviously wrong with the looks, it just doesn’t stand out, it doesn’t make me want one and I think a lot of people will feel the same.