Well unfortunately FCRAP had no money due to building very few cars badly and failing to sell them..so here we are.
I wouldn't say the FCA era of Fiat made bad cars. Two things: they kept trying to break into some of the most difficult markets that they had no hope of competing in and secondly, the forced move to adopt an all BEV strategy in a stupidly short timeframe by the EU legislators.
1. Focussing on markets they have no hope in
The US - far too much time and money spent taking the 500 into the US a decade ago. A market where they consider the Ford Focus how we consider the Fiat 500, and they consider the Fiat 500 how we consider smart cars or Renault Twizy's... not exactly the sort of appeal needed to sustain a brand. Even Peugeot / Citroen brand got out and stayed out for a long time because they had no interest in trying too hard to produce cars that weren't appealing to the American consumer which was sort of a wise move, because they've done fine withoht it. Fiat, other than a few funny ads from the US, have not much to show for it.
The C-Segment - The Tipo, hardly a bad car tbh. Budget? Sure. That's fine though, at the start (not now) they were modestly priced compared to a Golf or Focus. I think the issue here is the competitiveness of this segment was too high and with the influx of the cheap Korean brands getting decent in the last decade, and the rise of Dacia etc, it was either buyers going for those, or buying a used Focus / Golf / equivalent because they needed the size class and couldn't consider a new or used A/B segment car for practicality reasons. So the Tipo didn't have much hope there.
The 124 - I thought this was a stunning car looks wise, sure, it's not much of a real Fiat but when was being a Mazda ever a bad thing? Boring style? It's got Fiat style. Boring for never breaking down? Outside of BMW fans, who misses that. I don't think they expected this to sell high volumes but EU emissions legislation scrapped that again...
The 500L - People complain about this a lot but there was a LOT of them around on the roads. Seemed to have a lot of superficial problems initially, similar to the small 500 with the amount of bespoke or custom new parts for it breaking a lot. Not sure how the engine choice fared in a bulkier car. Maybe this one could be considered 'bad'. An attempt to compete with Citroen / Peugeot big people carriers? People carriers seemed to have mostly went the way of the saloon nowadays anyway. The 500L never got a replacement so won't argue that even Fiat seen it as not worthwhile.
Had FCA focussed on what it's good at, and not the models above, e.g. the Panda and 500 (also FCA cars, also best sellers, also strong from front to back bumper by all measures) - clearly, they
could make a good car and a commercial success. I think 1 is summed up by them certainly wasting their time and money on the above models where others did it better, or cheaper or both.
2. Forced BEV strategy / legislation
All EU based car makers can / will / are / have suffered with this. Even the big guys. VW and Mercedes who went all in have since come back to reality, consumers are happy. Journalists / activists not so much, but who cares - they are out of touch with reality like the legislators. Electric technology should be taken seriously for sure, Fiat did not take it seriously, not soon enough. Had it gotten the 500e and a utility Panda variant on the road a year or two earlier and rolled out the same platform / tech to the likes of a new Tipo and 500X (and accordingly to the Jeep, Alfa, etc shared platform cars) for the current generation, maybe they would have had a chance. Instead they were clearly holding out (ignorance or deliberately?) and talking to PSA about the merge. Lazy option in my view which destroyed Fiat as we know it and ever will know it again.
Now, in fairness, even if FCA produced a fair attempt at an electric offering, I doubt they'd have been able to compete with the influx of utter rolling waste coming from Chinese slave factories in any case. Banding together is realistically, the only way any of the EU car makers have a chance in the next decade / era. EV or not, after all, the Chinese are happy to slap a British badge (
and not even a very good one) on a blatant parody design of a selection of respectable / real car makers (Mazda, Mercedes, even elements from Hyundai's) AND have the audacity to sell you a 20+ year old, no longer fit for purpose, old scrap GM engine from the early 2000s with poor mpg, no refinement, and a jerky gearbox. For some reason... people can't get enough of them. It's affecting all of the car brands we can buy on this side of the planet. Fiat never really stood a chance against that. Arguably, as I think we touched on before on the forum, we'll probably see a lot of brands go away because of this. I think Fiats name was squarely on that list if it wasn't for the merger.
Tl;dr Fiat (FCA) made good cars and bad cars. I'd argue changes in the world around it beyond its control and a lack of focus has left them where they are now. Doubtful I'll ever buy a Fiat badged PSA product tbf.