Ragamuffin is nice and I have seen it, but it's not as nice as 8c red 
I'm afraid I have got a short attention span today so I may have skim read Maxi's opener a bit too fast, but if I had to answer the question "What should Fiat do to increase sales of 500s?" then I would say that far and away the most important thing would be to instill confidence in the quality of the product and the buying experience.
I say that because if you asked people why they bought a competitor over a 500, I suspect for most it is not about spec or colour choices or stuff, but about a fear that a Fiat is more likely to let them down than a Ford or a Toyota. (The other reasons might be (i) cost or (ii) that it is allegedly a girly car - but there is not much more that can be done about that, given that we now have matt black cars and cars with black wheels. Short of painting purple veins down the side what more can be done to make a 500 macho?)
Giving confidence in the fact that an Italian car will not break down or rust away is tricky and reputations are a lot easier to come by than to get rid of, but sorting out problems quickly and without causing a fight will be the best thing they could do.
So that means that the best quick fix is to stop cocking about with warranty claims and the third year dealer (in reality insurance policy) warranty nonsense, and offer a "no quibble" proper 3 year manufacturer warranty. Even better would be to offer a 5 year warranty, but I accept that that would probably be a bit expensive. But it would grab attention in the market, and indicate real confidence in the product.
It's a massive problem for Fiat to be honest. Once you have a certain reputation then it is incredibly hard to shake off.
Slightly OT, but here's a link from the Which? regarding the new Panda at Frankfurt. Once again there's the typical reference to Fiat's poor build quality and poor reliability (around half way through), yet the Panda and 500 have proven to be really reliable.
http://www.which.co.uk/cars/coming-soon/fiat-panda
According to this link the Fiat brand has 1 out of 5 stars for reliability in the Which? survey for 2011. Of course these sort of things need to be taken with a pinch of salt, but yet again the brand is looked on in a poor light. If I was part of Fiat's management I'd be incredibly p***** off with that!
Back to Maxi's post - I agree with what he's saying; the only thing I would add is that they need to improve the interior plastics. All very well pinching bits from the Panda, but if you are going to charge a premium for the 500 then it should have better stuff.
Ford is the latest manufacturer to announce a deal on winter tyres to its customers. But at £555 for a set of four Pirelli tyres, you’re paying through the nose for the benefits they offer.
Then factor in the price of fitting, the potential damage to wheels that fitting tyres can incur, and the cost of a set of four steel rims if you want to keep the tyres on the same wheels to make them easier to access. After that lot, you’ll soon be paying towards the sharp end of £1,000 for technology that will only be of use to most of us for less than 5% of the year.
More likely to break down than a Ford, heh, that's a joke right? I presume you're talking about opinion rather than fact here
Oh, and the Far Eastern style warranty is rubbish really, they make the cars so cheaply, then can afford to buy a long warranty for the customer - it's not because the car is made any better.
Just saw your post on the Which site Maxi (well...unless it was another Daniel who writes in exactly the same way as you...).
I was being a diplomat to be honest; you're quite right that these sorts of articles are just terrible. I laughed when I read that one about winter tyres!
With respect to the points bgunn and RobinPJ make, I just think Fiat need to put more effort into telling people that they do actually make cars which won't fall apart. I applaud them for their efforts in becoming a leading eco brand, but I still get the feeling that Joe Public doesn't really care because of the old association with unreliable s***omobiles that fall apart.
I'm not sure whether a Skoda-esque advertising campaign would do the trick, but something along those lines might help.
Agree. The 500 and Panda have generally good reputations for reliability hence why a lot of people who actually know about cars will buy them.Nope, spend the money on actually improving the quality of the cars, so the warranty doesn't need to be invoked in the first place.
You're stupid if you buy a car because it has a long warranty, I would buy a car because it's well screwed together and has a good reliability record in the trade.
But the problem is that most people DON'T know about cars, and most people still think about rust when they think of Fiats and dodgy electrics when they think about Italian cars in general.
What you want to do is give the great unwashed confidence that they are not buying a heap of problems - people want to buy cars, have them serviced cheaply ionce a year, and fill them with petrol. End of. And I'm sure a fair whack of people do not even go near a Fiat garage because they think that they are more likely to suffer a break down with a Fiat than with certain other manufacturers.
Other than just waiting until anyone who ever travelled in a Mirafiori that was more rust than car has died (and that would include me incidentally - my parents had one) the best way to change people's minds about the quality is to offer better back up.
It is what the Koreans are doing, and Vauxhall is following suit. Fiat should hang onto their coat tails right now.
Just saw your post on the Which site Maxi (well...unless it was another Daniel who writes in exactly the same way as you...).
I was being a diplomat to be honest; you're quite right that these sorts of articles are just terrible. I laughed when I read that one about winter tyres!
With respect to the points bgunn and RobinPJ make, I just think Fiat need to put more effort into telling people that they do actually make cars which won't fall apart. I applaud them for their efforts in becoming a leading eco brand, but I still get the feeling that Joe Public doesn't really care because of the old association with unreliable s***omobiles that fall apart.
I'm not sure whether a Skoda-esque advertising campaign would do the trick, but something along those lines might help.
I'm sure that (and the respray it had done in the mid 90's which incidently was nothing to do with rust) and the fact that it was garaged for most of its life had nothing to do with itWas that in (dry) Australia?
Yes that was meHow did you know?