Another aspect of FIAT/Alfa's range policy that I don't get is the fact that you can (could) get a Bravo with either the 105 or 120 1.6MJ yet in the Giulietta only the 105 is available. If the Alfa is the more upmarket and more expensive car why does it have less power and therefore less performance. And why does the Mito have the 120 1.6 MJ whereas the Giulietta doesn't.
I would say that most potential buyers would feel a little peeved if they'd paid more for a larger car and then found it was slower than the tiddler.
I also don't understand why they think the 0.9 Twin Air is a viable motor in the larger cars. Technology moves on as we know, but in 2015, the Twin Air in a 500L is a bridge too far. Ask Ford if you don't believe me. The Eco Boost has had great reviews in the Fiesta and the Focus, but 1.0 litre is just too small for that size of car.
Maybe FIAT should use a modular system for the "Air" engines. 900 in two cylinders, 1250 in three and 1.4 and 1.8 with four cylinders. I know they're a bit close together, but not much closer than VW's 1.2 and 1.4. Vee-Dub are also running four ranges of cars excluding the exotics and seem to be doing pretty well. Ford were managing to run Volvo and Land Rover as well as Jag. They also managed to avoid clashes between Jaguar and Aston. On that basis they should be able to manage two.
They really do need to get their finger out, and quickly. They need to also develop or expand the process of tailoring vehicle technology to different markets. The 1.2 FIRE engine could be the base engine for Western Europe, but most of the others should be Twin Air or Multi Air along with MJ.
Other less developed markets could have older, more basic and therefore cheaper engines, but the EEC markets need the "tech" and they need trophy models. There's a reason why there have been XR3s, GTIs, HFs, Abarths and GTEs and there's a reason why the likes of Bertone, Zagato and Pinninfarina have been in demand for the last 60 + years. People want cars that look good, feel good and get great reviews on Top Gear and in magazines.
The 500 hasn't had great reviews but it looks good, so that's 50% of the battle. The GP when it came out also looked good and got some quite good write ups in the press. 100% success, but when the Bravo came out it looked ok but the boot was too small and with the Golf and Focus, driving manners had moved on leaving the Stilo derived chassis well behind.
If you look at reviews of Fords, even in the local press, one word that comes through again, and again is handling. In fact the only Ford that doesn't get good reviews for handling is.....yup, you guessed it, the Ka.
Unless they start making cars that people really want because they're well made with good performance and handling that are also good looking, they're screwed. That's why they need to look at developing more sophisticated suspension, make sure the oily bits are completely modern and style the cars as objects of desire. Oh, and that's why FIAT need a new Barchetta, right hand drive and looking good with 140 and 170 Multi Air Turbos under the bonnet. That's why they need the new MX5.
And this time there'll be no excuses for the lack of right hand drive.