smart51
Established member
Part of the big weight increase came as a result of Euro NCAP. They unilaterally changed crash testing from 30 to 40 MPH and were very public with their results. All car companied changed their cars to score well, increasing their weight. Part of it is the idea that bigger is better. Each new generation of a car is bigger than the last. Superminis used to be 3.5m long. They're now 4m - the size of medium family cars a few decades ago. The remainder has come as a perverse result of engine efficiency. Both petrol and diesel engines are much more efficient than those from the 80s or earlier. Manufacturers have chosen to keep engine sizes the same, meaning cars have more power than they used to have. Some of that has allowed faster acceleration but most of it was used up dragging round extra weight, and extra projected frontal area - cars are wider and taller than they used to be.
I still think there's space in the market for a small, lightweight, efficient and simple car. The trouble is that it will be seen as basic or cheapskate unless it is aggressively marketed as lithe and sporty. Perception of value is an odd thing. Making something twice as big only adds 10% or 20% to the cost, but people see it as 100% better value. So sizes bloat.
I still think there's space in the market for a small, lightweight, efficient and simple car. The trouble is that it will be seen as basic or cheapskate unless it is aggressively marketed as lithe and sporty. Perception of value is an odd thing. Making something twice as big only adds 10% or 20% to the cost, but people see it as 100% better value. So sizes bloat.