I think that's very true . My 500 Sport has 15 inch alloys and I'm not keen on them . I think they get lost in the wheel arches . My OH isn't that bothered about them and is quite happy with them as they are .According to my dealer, wheels are something that men care about. Most girls aren't too bothered. In my household that's definitely true. The 'Twin Air' models IMO are targetted at men which implies wheels do matter at least for these models...