How the hell do they shift so many

Basic observations with compared with the Toyota Yaris (each to their own, don't judge), which we're looking at to replace our current Yaris;
1 - Hi RFL price band (D-£100+)
2 - £2k+ more than equivalent Yaris
3 - Poor warranty against Toyota's 100k miles 5yrs
4 - Poor kit / spec levels
5 - Poor fuel economy
6 - Even poorer Hybrid Fuel Economy and system in general in comparison to Toyota's.
Think I've just talked us out of it, but still going to test drive one, but just wondering if I've missed something really obvious?
scout you've got a Jazz in the family from memory iirc?
Basic observations with compared with the Toyota Yaris (each to their own, don't judge), which we're looking at to replace our current Yaris;
1 - Hi RFL price band (D-£100+)
2 - £2k+ more than equivalent Yaris
3 - Poor warranty against Toyota's 100k miles 5yrs
4 - Poor kit / spec levels
5 - Poor fuel economy
6 - Even poorer Hybrid Fuel Economy and system in general in comparison to Toyota's.
Think I've just talked us out of it, but still going to test drive one, but just wondering if I've missed something really obvious?
scout you've got a Jazz in the family from memory iirc?